Style Guide

Introduction

Logos

• Primary Logo: For use on official documents, marketing materials, and digital platforms.
• App Icon: For alternate use cases such as small-scale applications where the primary logo isn’t suitable or a tile of the Catapult C is needed.
•  Logo Variations: Full-color, black-and-white, and transparent versions.

• Catapult Blue
  • Hex: #254bdd
  • This color embodies trust, reliability, and forward momentum. It reflects the stability and professionalism of our web solutions while also evoking a sense of progress, crucial for the businesses we support.
• Elevate Yellow
  • Hex: #f1c40f
  • This vibrant hue represents growth, optimism, and innovation. It highlights the uplifting nature of our services, which empower businesses to reach new heights in their online presence.
• Launch Red
  • Hex: #b3409
  • Symbolizing energy, passion, and the excitement of a new venture, Launch Red captures the spirit of small businesses taking bold steps into the digital space. It emphasizes urgency and action.

• Anchor Black
  • Hex: #191919
  • Representing strength, stability, and the foundational support Catapult Web Solutions provides to small businesses.
• Ignite White
  • Hex: #FFFFFF
  • Symbolizing the clean slate and bright potential of a new digital launch.

• Custom icons and graphics: Designed to complement our brand’s tone.
• Texture overlays: To add visual depth while maintaining brand identity.

•  Use high-resolution photos that convey collaboration, success, and digital innovation.
•  Ensure images are vibrant and aligned with the color palette.