Style Guide

Brand Purpose

Introduction


Discover the core essence of Catapult Web Solutions. Our brand positioning outlines how we serve our target market of small businesses, empowering them with affordable, high-performing web solutions.

Our Mission


To reduce barriers for small businesses by providing easy-to-use, cost-effective websites that are both high-performing and scalable.

Target Market

 
 
  • Small Business Owners: New to digital marketing and in need of simplified, effective solutions.
  • Entrepreneurs: Looking to launch a professional online presence rapidly.
  • Local Businesses: Seeking to increase their community outreach and visibility.
  • Non-Profits: Requiring affordable and impactful digital platforms.
Market Differentiators
 
 
  • Affordability: We provide top-tier websites at competitive prices.
  • All-Inclusive Services: From design to hosting, we cover all digital needs.
  • Supportive Guidance: We work closely with clients to ensure a successful digital experience.

Market Comparison

See how we stack up against the other design agencies and DIY website platforms.

How much is the design demo?

Our
Company:

Free!
Our demos are fully functional websites.

Design
Agencies:

Usually Not Available
Most agencies create a mock

DIY
Platforms:

Not Available
 

How much is the Setup Fee?

Our
Company:

$499 setup
Pricing starts at

Design
Agencies:

$3,000+
Average Cost of a Small Business Website

DIY
Platforms:

None
Some platforms require one year of service fees prepaid. Refund policies vary.

Do You Offer Monthly Payments for Setup Fee?

Our
Company:

Yes!
Please ask for details

Design
Agencies:

Sometimes
This varies by agency but most require full payment upfront

DIY

Platforms:
N/A

What is the Satisfaction Guarantee?

Our
Company:

Satisfaction Guaranteed
The Website Design & Setup fee will be refunded if the website is not approved to launch.

Design
Agencies:

Usually Not Available
Most agencies do not offer a guarantee

DIY

Platforms:
Varies by Platform
Usually 10-30 day trial period

How much per year?

Our
Company:

$49.99/month + taxes
Package 1. No contracts. Cancel anytime. 

Design
Agencies:

Thousands (first year)
Hundreds thereafter

DIY
Platforms:

Average $500/year
Typically no contract. Some platforms require one year prepayment. Refund policies varie.

What about hosting?

Our
Company:

Included

Design
Agencies:

+$150/year (approx.)

DIY
Platforms:

$0 - $150/year (approx)
Varies by platform

SSL certificate?

Our
Company:

Included

Design
Agencies:

+$149 per year (approx.)

DIY
Platforms:

$0 - $149+/year (approx)
Varies by platform. Some require additional hosting.

How much for ongoing updates?

Our
Company:

Easily make updates yourself or let us do it for you.
Up to 2 hours of website updates included per month. 

Design
Agencies:

$75/hour (approx.) Average hourly rate for web designers. May provide access to content management system.

DIY
Platforms:

Not available
Users must make their own updates through content management system.

Are the websites mobile responsive?

Our
Company:

Absolutely!

The
Competition:

Additional $$$ 

DIY
Platforms:

Varies by Platform

 

What about SEO?

(Search Engine Optimization)

Our
Company:

SEO Optimized Platform Included
Additional SEO services available ala carte - rates vary

Design
Agencies:

$100-300/hour (approx.) Average hourly rate for SEO

DIY
Platforms:

SEO Features Vary by Platform.
Addiitonal SEO services available through third-parties.

How long until my new website is live?

Our
Company:

Go live in as little as 1 week!
This is dependent on your preparedness, timely website review and feedback.

Design
Agencies:

60 - 90 days (approx.)

DIY
Platforms:

Average 6+ months
How much time do you have to devote to learn the platform, source creative assets and generate content? How long will it take for you to understand basic search engine optimization best practices to implement onto your new website?

The bottom line

Our
Company:

Affordable pricing, professional presentation, reliable support and a fast and easy set up process.
 

Design
Agencies:

Thousands of dollars upfront, hundreds of dollars a month, pay for updates, and months to build.
 

DIY
Platforms:

Building a DIY website might seem easy at first, but doing it well takes time, technical skills, and a solid understanding of web design principles.

Our Blog

Blogging word cloud - Tips and Tricks for Small Business Websites
Our blog at is a powerful resource designed to support our brand purpose of empowering small businesses. Through practical website tips, SEO strategies, and engaging content ideas, we offer actionable guidance that aligns with our mission of reducing barriers to digital success.  This hub of expertise helps entrepreneurs navigate the digital landscape confidently, boosting their online presence with ease.
Go to Blog

Contact Us

Have Questions About Our Brand Positioning? Need Help?

Send us a message and a member of our team will be in touch very soon!